The brand is an avant-garde fashion label founded in 1997 by Helga Schania and Hermann Fankhauser during their studies with Helmut Lang at the University of Applied Arts in Vienna. Known for its conceptual depth, the brand has showcased collections in Paris and collaborated with major brands like Comme des Garçons, Levi’s, and Nike. Their work also includes corporate fashion, film and theater costumes, and international teaching and exhibitions.